Oinas Marketing
The Demand Gen System for B2B tech
A demand gen system built around how your business really works — so you move faster, make fewer wrong turns, and build something that lasts. Without the hiring overhead, ramp-up time, or management burden of building a team too early.
+30%
YoY pipeline growth delivered for clients
75%
Of net new revenue sourced via marketing
5
Consecutive quarters of record revenue at Onfido
Backed by
TPG·Crane VC·
SoftBank·SBI·
Susquehanna·Cherry Ventures·
Tapestry VC·Theory Ventures
What working with Oinas looks like.
→A demand gen system designed for your stage — not a generic playbook adapted from a different business
→Senior ownership of strategy, prioritisation, and what gets built first
→Execution capacity that moves when the strategy is ready — no ramp, no recruitment
→Full visibility into what's running, what's performing, and what changes
→A function that builds capability in your business, not dependency on ours
How Oinas works.
You are not buying time, a team, or a retainer. You are buying a demand gen system that runs — with a senior operator accountable for its output.
Strategic ownership
Senior direction on what to do, in what order, and why — grounded in what actually works at your stage.
Execution capacity
The right specialist capability brought in when the work requires it. No overhead, no onboarding burden, no management from you.
Full visibility
You see what's running, what's performing, and what changes.
Testimonials
"Erika did a fantastic job at taking our marketing programme from 0-1. She brings not only a broad range of skills and experience but also exactly the attitude that is needed in early stage startup marketing. Importantly, Erika didn't force a pre-defined playbook on us, she really listened to how we wanted to approach marketing and adapted her approach. Erika is positive, pragmatic, and all round fantastic to work with. I'd highly recommend Erika to any founders looking for help getting marketing off the ground."
Harry WetheraldCo-founder & CEO, Maze
"Erika provided clear, actionable insights on identifying potential clients, structuring outreach, and messaging. Her guidance on leveraging multi-channel outreach, and refining messaging was extremely practical."
Christian W KFounder, startupco
"She suggested a completely new trajectory I'm very excited about."
Andrei MincovFounder & CEO, Trademark Factory
"She opened my eyes to how to approach early-stage marketing for a B2B company."
Samuel PedroFounder, No-Code District