Oinas Marketing
A decade building demand gen from the inside — at regional and global scale.
From pre-Series A to Series C. Digital identity, speech AI, real-time data infrastructure, SaaS, cyber security, agentic AI. Usually starting from close to zero.
I've spent a decade building demand gen from the inside, at regional and global scale. I've built pipeline- and revenue-focused systems across digital identity, speech AI, real-time data infrastructure, SaaS, cyber security and agentic AI. From pre-Series A to Series C, usually starting from close to zero.
I started Oinas because I kept seeing the same problem. Startups need senior direction from someone who has actually built marketing in-house — combined with the execution capacity to act on it, without the overhead of building a team too early.
Oinas is your external in-house demand gen team — built around how early-stage B2B companies work, so you move faster, make fewer wrong turns, and build something that lasts.
Built across sectors, stages, and starting points.
Every engagement draws on experience building from scratch across very different businesses.
"I've had the great pleasure of working closely with Erika during a period of significant growth at Onfido (342% growth in 2018) and I can truly say that she has been a key contributor to Onfido during this period. Erika is an outstanding marketing lead, pragmatic, results driven and a team player with the ability to combine great lead generation expertise with great integrity. I would highly recommend Erika to any organisation looking for a world class lead generation specialist at any stage of business growth."
"Erika did a fantastic job at taking our marketing programme from 0-1. She brings not only a broad range of skills and experience but also exactly the attitude that is needed in early stage startup marketing. Importantly, Erika didn't force a pre-defined playbook on us, she really listened to how we wanted to approach marketing and adapted her approach. Erika is positive, pragmatic, and all round fantastic to work with. I'd highly recommend Erika to any founders looking for help getting marketing off the ground."
"Erika is a demand generation machine. I worked with her during my time at Onfido. She is intelligent, strategic, and a distinguished digital marketing leader. Erika has a strong track record of driving multiple complex projects simultaneously and deliver with quality every time. Despite the high volume of campaigns she is working on, I find her to be upbeat and positive. Erika would be a great asset to any organization."
Sound like what you need?
Book a short call. No pitch, no proposal — just a clear look at where your marketing is and what needs to happen next.